“You Never Know Who’s Listening: Why Every Message Matters”

“You Never Know Who’s Listening: Why Every Message Matters”

Fifteen years ago, I launched a book that was especially close to my heart—
North Carolina Beautiful, a visual journey across the state I’ve spent a lifetime capturing with brush and palette. At the time, I had a variety of speaking engagements with Associations and groups to share the inspiration behind the project. Among the attendees was Tim Tribble, who received an autographed copy. I had no idea that moment—one of many heartfelt exchanges in my career—would one day come full circle.

Just this past week, Tim—now President of the Carolinas–Virginia Telephone Accountants Association—invited me to deliver my keynote, The ART of Making a Difference, at their annual conference in Wilmington, NC. In addition to my presentation, each attendee received a signed copy of Reflections, a collaborative book I created with Ralph Marston, filled with uplifting prose and colorful artwork.

Unlike a fleeting business card or digital link, a book has the rare ability to anchor a memory. It sits on a shelf, gets passed along, and—sometimes, years later—it quietly reminds someone of the message they needed to hear. Who knows? Perhaps a decade from now, one of those books will inspire another invitation, conversation, or ripple of impact. 
That’s the beauty of perspective, purpose, and passion—the three pillars that continue to shape not only my keynotes, but my life’s work.

Perspective: You Plant Seeds, Not Timelines
We live in a world addicted to instant results—but real impact often runs on a delay. The words you share, the art you create, and the kindness you extend may rest in silence, only to bloom in someone else’s season. Tim’s invitation was living proof that even the quietest moments can circle back in powerful ways.

Purpose: Show Up with Meaning, Not Just a Message
My talk wasn’t about polished slides or rehearsed delivery—it was about meaning. The individuals in that room weren’t just accountants; they were stewards of communication, navigating change across generations. Reminding them of the difference they make wasn’t a speech—it was a mission.

Passion: Fuel the Flame, Even If No One Notices (Yet)
It would’ve been easy over the years to wonder if the talks, books, or stories made a difference. But passion doesn’t seek applause—it simply asks for perseverance. When you keep showing up with heart and intention, you’ll be ready when that one moment—the right moment—comes back around.

The stage in Wilmington wasn’t just another stop—it was a reminder of what happens when we live out our values long enough for them to return in unexpected ways. 
For meeting planners looking for more than a performance—for something lasting—consider the power of sharing a message with meaning. A book or story well-told has the unique ability to live far beyond the final applause… and sometimes, it shows up again when you least expect it.