Innovation Changes. Relationships Matter More

 Innovation Changes. Relationships Matter More;
A Return to the Professional Golfers Association (PGA)Trade Show

Twenty-five years ago, I made my debut at the PGA Show in Orlando. I can still remember the feeling — a mix of excitement, uncertainty, and hope — standing among industry leaders I admired, wondering where my place might be in such a fast-moving world. That year, I walked away with something extraordinary: a commission to paint Congressional Country Club and an invitation to paint for Pebble Beach. It was one of those pivotal moments you don’t fully appreciate until years later.

This past week, Joy — my longtime associate — and I returned for a visit. We weren’t there to exhibit, pitch, or chase the next opportunity. We simply went back to see, to observe, and to reconnect. And I have to tell you, it was an extraordinary getaway. The pace at which this industry has grown is nothing short of phenomenal. Technology, fashion, equipment, club amenities — every corner of the golf world seems to be evolving at warp speed.

Yet as I walked those aisles again, I was reminded that while much has changed, some of the most important lessons remain timeless.

Three Reflections from the PGA Show

Innovation Is Relentless — and Inspiring
The PGA Show is a front-row seat to the future of golf. From cutting-edge equipment and performance analytics to beautifully designed carts that feel more like luxury vehicles, innovation is everywhere. It’s exhilarating — and a reminder that growth favors those willing to stay curious, adaptable, and open to new ideas. The industry is not standing still, and neither can we.

Relationships Still Matter More Than Products
One of the highlights of our visit was stopping by to see my longtime friend, Dewitt Miles, who has spent 35 years with Titleist. Standing there together, surrounded by hundreds of new products and countless innovations, I was struck by a simple truth: nothing replaces the consistency of trusted relationships. Titleist’s enduring commitment to performance, quality, and respect for the dedicated golfer mirrors what Dewitt’s career represents — loyalty, integrity, and excellence over time. Products may change each year, but relationships are built one conversation at a time.

Culture Is Carried by People — and a Little Humor
The show wasn’t just impressive — it was fun. Among the polished displays and serious business conversations were moments of humor and humanity: statue impersonators like  "Rusty Bob", and even an unexpected Sasquatch making an appearance. Those moments reminded me that culture isn’t built by brands alone — it’s shaped by people, personality, and shared experiences. Laughter, after all, is still one of the best connectors we have.

Closing Reflection

As we left the show, I found myself reflecting not just on how far the PGA Show — and the golf industry — has come, but on how relationships have quietly guided my own journey. Twenty-five years ago, one conversation led to a commission that changed my path. This year, a simple visit reaffirmed that while innovation fuels progress, it’s relationships that sustain it.

The PGA Show will continue to evolve — as it should. But the heart of this industry still beats strongest where trust, consistency, and personal connection live.